Thousands of employees on a giant business park are being encouraged to get on their bikes next Thursday.
The Maylands on the Move campaign is promoting Cycle to Work Day as a way of highlighting the benefits of the bicycle against getting behind the wheel of a car.
The campaign says more than one third of the 16,000 or so employees on the giant Maylands Business Park in Hemel Hempstead live within six miles of their workplace, and a quarter are less than three miles away.
Maylands on the Move believes workers should be willing to consider a cycle commute of up to 30 minutes.
They also say it is a great way to keep fit and get the recommended 150 minutes of exercise each week.
The group also promotes electric car clubs, the use of public transport and car sharing.
To find out more visit www.maylandsonthemove.co.uk or email maylandstravel@dacorum.gov.uk